Netflix’s marketing of Korean dramas balances local adaptation through subtitles, dubbing, and regional partnerships with global campaigns and algorithmic suggestions. While expanding K-media’s reach, the platform risks cultural commodification by simplifying Korea’s identity for broader audiences. This dynamic shapes perceptions and raises questions about cultural authenticity and influence.

BTS and ARMY have turned fandom into a global force for good. BTS’s early charity and global diplomacy inspired ARMY’s massive fan-driven campaigns supporting causes worldwide. Together, they use digital platforms to raise funds, spread awareness, and create real social impact beyond music, showing how modern pop culture can drive positive change.